Self-reliant oral health behavior exert great influence on the oral health of our society. The aim of the present study was to find out whether there is an occupation-related difference in the oral health behavior between dental students, students of other disciplines, and fashion models in German-speaking Switzerland. The survey comprised 19 questions which were asked using a web-based anonymous questionnaire. The investigation particularly inquired about employed auxiliaries and their application for an improvement of oral hygiene. In addition, the satisfaction with the own teeth and smile as well as the influence of the occupation or the study on oral hygiene were examined. Included in this evaluation were 204 dental students, 257 students of other disciplines, and 117 fashion models aged between 21 and 25 years. The evaluation reveals that the state of knowledge and the professional relationship affect the practice of oral hygiene, in particular among dental students. Fashion models, however, are most intensively concerned with body care and oral hygiene. Their attention is directed particularly to means supposed to improve the smile as well as to ensure fresh breath. Dental students and fashion models constitute a selected minority clearly demarcated from students of other disciplines regarding a higher awareness of self-reliant oral hygiene. The comparatively minor rating of oral health in a group of basically well-trained individuals suggests great need of educational work in the general population.

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